M.A. (Advertising and Public Relations)

Level – Postgraduate

Duration – 2 years

Seats-30

Eligibility Criteria

Applicants must be graduates in any discipline and should qualify the entrance exam conducted by the university.

About the Programme

Advertising and Public Relations being co-dependent and also, much sought after careers by students of media, this course is designed to help the students transition from a tactical to a more strategic, creative approach towards the industry. The course is perfect for students who wish to gain advanced knowledge and expertise in creating and managing persuasive communication. The curriculum is designed as per the working standards of the industry in the current scenario of digitalisation which includes modules like web advertising and e-PR.

Objectives:

  • To empower students with a deeper insight into the philosophy, theory and techniques of public relations and advertising with the judicious mix of theory and their application skills.
  • To help students attain expertise in public relations and advertising.
  • To enable the students with the ability of application of principles of communication for development and change.

If you area creative, passionate, out-of-the-box thinker, have persuasive prowess, and want to pursue their career in the field of advertising and public relations, his course is for you.

Career path you can choose after the course

  • Copywriting
  • Marketing Communication
  • Creative Direction
  • Digital Media Expert
  • Corporate Communication
  • Public Relations
  • Government PRO
  • Advertising
  • Media Planning
  • Brand Management
  • Event Management

Faculty

Dr. Pavitra Shrivastava
Professor and Head of Department
Qualification: PhD
Experience: 20 years
Area of Specialisation: Public Relations
Dr. Jaya Surjani
Assistant Professor
Qualification: PhD
Experience: 18 years
Area of Specialisation: Marketing and Advertising
Dr. Gajendra Singh Awasya
Assistant Professor
Qualification: PhD
Experience: 10 years
Area of Specialisation: Film Production