JPRA
Journal of Public Relations and Advertising
Peer Reviewed Journal

Media Mimansa January-March, 2021JPRA January-June, 2022

About Research Journal:

The JPRA-Journal of Public Relations and Advertising is bi-annual National publication of Department of Advertising and Public Relations, MCNUJC, Bhopal. The Journal aims to create the space for academic publishing in Public Relations and Advertising studies that are valuable and essential for the growth of quality research at national and local level.

Journal of Public Relations and Advertising invites Research based articles, both conceptual and empirical, from thought- leaders in all walks of life-academics, industry, business, administration and social work. The works in the form of research papers, articles, case studies and book reviews in public relations and advertising practices like crisis communications, social responsibility, political communication, lobbying, public diplomacy, integrated marketing communications, media relations, brand management, corporate branding, influencer marketing, social media marketing, advertising and many more will be considered. It also aims at bringing academics closer to industry by developing congruence between theory and practice. The Journal ultimately expects to foster professionalism in Public Relations, Advertising and Corporate Communication areas.

JOURNAL PARTICULARS

Title JPRA-Journal of Public Relations and Advertising
Frequency Half yearly
ISSN
Publisher Registrar
Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal
Chief Editor Prof. K G Suresh, VC
Copyright Registrar
Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal
Starting Year 2022
Subject Public Relations
Language English
Publication Format Online
Phone No. 0755-2574516
Email id jpra@mcu.ac.in
Mobile No. 9425392448
Website https://www.mcu.ac.in/jpra
Address               Registrar
Makhanlal Chaturvedi National University of Journalism and Communication
B-38, Vikas Bhawan, Zone 1, M P Nagar, Bhopal

Editorial Board

Editor-in-chief

Name: Prof. K.G. Suresh
Vice Chancellor

Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal
Address: B-38, Vikas Bhawan, Opposite Dak Bhawan, Press Complex,
Zone-1, M.P. Nagar, Bhopal, Madhya Pradesh–462011
Email Id: vcoffice@mcu.ac.in
Profile link: https://www.mcu.ac.in/about-vice-chancellor/

Editor

Name: Prof. Pavitra Shrivastava
HOD, Advertising and Public Relations

Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal
Address: B-38, Vikas Bhawan, Opposite Dak Bhawan, Press Complex,
Zone-1, M.P. Nagar, Bhopal, Madhya Pradesh–462011
Email Id: pavitra@mcu.ac.in
Profile link: https://www.mcu.ac.in/dr-pavitra-shrivastava/

Associate Editors

Name: Dr. Gajendra Singh Awasya
Asstt. Professor
Address: B-38, Vikas Bhawan, Opposite Dak Bhawan, Press Complex, Zone-1, M.P. Nagar, Bhopal, Madhya Pradesh–462011
Email Id: gajendra@mcu.ac.in
Profile link: https://www.mcu.ac.in/dr-gajendra-singh-awasya/
Name: Dr. Jaya Surjani
Tutor
Address: B-38, Vikas Bhawan, Opposite Dak Bhawan, Press Complex, Zone-1, M.P. Nagar, Bhopal, Madhya Pradesh–462011
Email Id: jaya@mcu.ac.in
Profile link: https://www.mcu.ac.in/dr-jaya-surjani/
Name: Ms. Anita Soni
Tutor
Address: B-38, Vikas Bhawan, Opposite Dak Bhawan, Press Complex, Zone-1, M.P. Nagar, Bhopal, Madhya Pradesh–462011
Email Id: anita@mcu.ac.in
Profile link: https://www.mcu.ac.in/anita-soni/
Name: Ms. Garima Patel
Tutor
Address: B-38, Vikas Bhawan, Opposite Dak Bhawan, Press Complex, Zone-1, M.P. Nagar, Bhopal, Madhya Pradesh–462011
Email Id: garima@mcu.ac.in
Profile link: https://www.mcu.ac.in/garima-patel/

Advisory Board

1. Prof. Jaishri Jethwaney
Formar HOD, Advertising and Public Relations, IIMC, New Delhi
6. Mr. Anurag Batra
Editor-in-chief

Business World
2. Dr. Ajit Pathak
National President,

Public Relations Society in India
New Delhi
7. Prof. Ujjawal Choudhary
Pro Vice Chancellor

Adamas University
Kolkata (P.B.)
3. Mr. Akshay Rout
IIS, Former Director

DD News, New Delhi
8. Mr. Navneet Anand
Founder and Director,

Gray Matters Communication
4. Prof. Diwakar Shukla
Dean, Faculty of Journalism and Creative Studies, Jagran Lakecity University, Bhopal
9. Mr. Sajal Mukherjee
Director, Apeejay Institute of Mass Communication

Dwarka, New Delhi -110077
5. Ms. Mitu Samar
Chief Executive Officer

Eminence, Mumbai
10. Prof. Maithili Ganjoo
Dean, Faculty of Media Studies and Humanities,
Manav Rachna International Institute of Research and Studies, Faridabad

 

Designer- Mr. R.R. Mishra, MCNUJC, Bhopal

YEAR-2022 | Volume-1, Issue-1, January-June, 2022

 

Original Article | JPRA-Journal of Public Relations and Advertising, January-June, 2022, Volume-1, Issue-1

https://www.mcu.ac.in/?p=13007

Mapping Advertising Literacy in Media Students of Ranchi

Swati Anand, Rashmi Verma

Abstract                Full-Text              Full-Text PDF

Original Article | JPRA-Journal of Public Relations and Advertising, January-June, 2022, Volume-1, Issue-1

https://www.mcu.ac.in/?p=13023

Be the Change: A Study of the Green Initiatives and Green Identity of Indian Corporates

Garima Patel

Abstract              Full-Text              Full-Text PDF

Original Article | JPRA-Journal of Public Relations and Advertising, January-June, 2022, Volume-1, Issue-1

https://www.mcu.ac.in/?p=13026

A Study on the Digital Public Relations of Quick Service Restaurants

Soni Yadav

Abstract              Full-Text              Full-Text PDF

Original Article | JPRA-Journal of Public Relations and Advertising, January-June, 2022, Volume-1, Issue-1

https://www.mcu.ac.in/?p=13029

To Study the Advertising Strategies for Edtech Startup

Dr. Anu Shrivastava, Mr. Ranjan Kumar

Abstract              Full-Text              Full-Text PDF

Original Article | JPRA-Journal of Public Relations and Advertising, January-June, 2022, Volume-1, Issue-1

https://www.mcu.ac.in/?p=13033

Role of Advertising in Cultural Hybridization

Dr. Rashmi Kumari, Asha Kumari

Abstract              Full-Text              Full-Text PDF

Original Article | JPRA-Journal of Public Relations and Advertising, January-June, 2022, Volume-1, Issue-1

https://www.mcu.ac.in/?p=13035

Natural FMCG Products And Their Advertisements: A Study Through Content Analysis

Shefalli Chhibber Bakshi

Abstract                Full-Text              Full-Text PDF

Original Article | JPRA-Journal of Public Relations and Advertising, January-June, 2022, Volume-1, Issue-1

https://www.mcu.ac.in/?p=13039

Consumer Cognition with Respect to E-Commerce During Pandemic

Abhishek Kaushal

Abstract              Full-Text              Full-Text PDF

From the Desk of Editor-in-Chief:

Public Relations and Advertising are persuasive in nature and help in creating a unique identity for any entity. Having a deep connection with the society, survival and growth of any business depends on effective marketing practices. The journal aims to increase the number of studies about Public Relations and Advertising and the proliferation of the interdisciplinary approaches. The Journal of Public Relations and Advertising has been initiated to create the space for academic publishing that are valuable and aims to combine and proceed national and local public relations and advertising studies with different perspectives.

Journal of Public Relations and Advertising will publish researches, theoretical articles, translations and book reviews about the public relations practices like crisis communication, social responsibility, political communication, lobbying, public diplomacy, integrated marketing communications, media relations, brand management, corporate branding, influencer marketing, social media marketing and advertising and many more.

This journal will provide a knowledge sharing platform that will enable the academicians, researchers and scholars to enrich and develop their respective areas. It is dedicated to Enhance quality academic research in Public Relations and Advertising sector.

We aim to gather a pool of research work that will not only enhance and enrich the understanding of subjects but also contribute to professional growth and excellence.

This Journal is an attempt to involve some of the worthy research papers and articles. The topics that have been incorporated are mapping advertising literacy, studying digital PR activities, study of green initiatives of corporate, study of online advertising strategies, consumer cognition study, content analysis of Advertisements of Natural FMCG brands and so on.

Prof. K.G. Suresh
Editor-in-Chief

JPRA-Journal of Public Relations and Advertising

Guidelines For The Preparation Of Manuscripts:

The Author(s) should submit their manuscript in MS Word Document in Single column 1 line spacing as per the following guidelines. The manuscript should be organized to have a Title page, abstract with key words, Introduction, Methodology, Hypothesis, Result & Discussion, Conclusion and Acknowledgment followed by References.

  • Author name/address/affiliation/position should appear only on the title page of the article.
  • Take margins of 1 inch (Left, Right, Top and Bottom).
  • The Title of the Paper should be in bold and title case. The subtitle to the main title should be in small case.
  • Keywords: About 5-6 keywords to be mentioned after Abstract.
  • The Title should be followed by the Author’s name followed by the name of the co-authors.
  • Name of the corresponding Author should be highlighted with an asterisk (*). This is the author with whom all future correspondence will be made.
  • The affiliation and complete official addresses (including the e-mail) of all the authors should be mentioned against their names in full. This information is absolutely essential.
  • All such information will be left aligned only.
  • Use the following font specifications:
  • Use Times New Roman as the font.

Title: 20 point bold (title case and small case for sub-title), Author’s name: 12-point bold, Author’s affiliation: 12-point normal, Headings: 14-point bold, Sub-headings: 12-point bold, Body text: 12-point normal

  • The manuscript must be in English.

Manuscripts should not exceed 20 printed pages including illustrations for research manuscript. 10 pages for short communications and 40 printed pages for the Reviews.

  • Manuscripts are accepted on the basis that they may be edited for style and language.
  • Special words and quotes should appear in single quotation marks. Quote within a quote should be placed in double quotation marks.
  • Lines should have 1.0 line spacing (with one additional line space separating two different paragraphs).

Tables:

  • Tables must be inserted in the same files as the text and at the place where their mention is made in the text. The table numbers should be mentioned correctly in the text and the tables should appear in the vicinity of their mention.
  • All tables are to be numbered using Roman numerals.
  • Tables should always be cited in text in consecutive numerical order.
  • For each table, please supply a table caption (title) explaining the components of the table.
  • Identify any previously published material by giving the original source in the form of a reference at the end of the table caption.
  • Footnotes to tables should be indicated by superscript lower-case letters (or asterisks for significance values and other statistical data) and included beneath the table body.

Figures/Artwork/Illustrations/Plates Guidelines:

  • All Figures should have caption. The format to be followed is Figure (number): title of the figure. Also, all figures should have a mention of the source they have been taken from (if the case may be). The source should be mentioned below the figure and details for the same must be provided in references. A list of figures including their heading must be given separately in a page for reference.
  • For the best quality final product, it is highly recommended that you submit all of your artwork- photographs, line drawing etc. in an electronic format either in jpeg or tiff files. Your art will then produced to the highest standards with the greatest accuracy to detail.

Permission for Earlier Published Figures:

  • If you include figures that have already been published elsewhere, you must obtain permission from the copyright owner(s) for both the print and online format. Please do aware that some publishers do not grant electronic rights for free and we will not be able to refund any costs that may have occurred to receive these permissions. In such cases, materials from other sources should be used.
  • Photographs and Illustrations: Image files should be optimized to the minimum possible size without compromising on the quality. The photos and illustrations should have a resolution of 300 dpi (minimum)
  • Colour figures should be used when details cannot be adequately observed on black and white photographs.
  • Abbreviations should be expanded the first time they appear in the text and the abbreviation should be placed first time they appear in the text.
  • Equations: Each equation should appear in a new line in the text. The equations referred to in the text should be numbered sequentially with this identifier enclosed in parenthesis, right justified. The symbols in these equations, where referred to in the text, should be enclosed in single quotation marks.

Reference:

  • The papers in the references list must be cited in the text. The citation should be mentioned as surname of Author followed by the year in brackets. For example, (Smith, 1969) or (Smith and Jones, 1987). In case a sentence starts with a citation, only the year would be in brackets; for example, Smith (1989) states that…. The reference details mentioned at the end should be in alphabetical order. Et al will be used only in case there are more than two authors. In such cases, mention the names of the first three authors followed by et al. in the text. However, the reference details will carry the names of the first author with et al. For example : Smith et al. (1978)

Submission of Manuscript:

The manuscript must be submitted in MSWord Document through online submission on email- jpra@mcu.ac.in. Queries regarding submission can be sent at jpra@mcu.ac.in.

Peer Review Policy:

Review System: After the preliminary review, manuscripts undergo blind review. Author name/address/affiliation/position should appear only on the title page of the article.

Plagiarism Check:

One of the main priorities for our research journal is publishing original, factual, and written work by the authors noted in the journals.Plagiarism in research is considered illegal and unethical and is a breach of academic ethics.We consider 85% or more originality for research submitted. Kindly check and then submit your copyright/declaration form, else the article will not be considered for publishing.

Submission of Copyright/Declaration Form:

After acceptance of the paper, the Author(s) should send a signed declaration form mentioning that the matter embodied in the manuscript have been duly acknowledged. The copyright form will be provided along with acceptance of the paper.

The declaration should also carry consent of all the Author(s) along with their signature for submission in journal. It will be the responsibility of the corresponding Author to secure requisite permission from his or her employer that all papers submitted are understood to have received clarity for publication.

Articles/Papers for Publication in this Journal are also accepted through post to local address:- Makhanlal Chaturvedi National University of Journalism and Communication, B-38, Vikas Bhawan, Zone 1, M.P.Nagar, Bhopal 462011 (M.P.)

Maximum length for JPRA contributions:

Article                                                                   4000 Words

Review Article                                                      3000 Words

Book Review                                                        1500 Words

Deadline for submission:

End of December for January-June issue

End of June for July-December issue.

Reference style examples:

a. Journal Articles:

Wang, A. (2006). Advertising engagement: A driver of message involvement on message effects. Journal of Advertising Research, 46, 355-368. http://doi.org/10.2501/S0021849906060429

b. Books:

Napoli, P. (2011). Audience evolution: New technologies and the transformation of media audiences. Columbia University Press.

c. Book chapters:

Lang, P.J. Bradley, M.M., & Cuthbert, B.N. (1997), Motivated attention: Affect, activation, and action. In P.J./Lang, R.F. Simons, & M. Balaban (Eds.), Attention and orienting: Sensory and motivational processes (pp. 97-135). Erlbaum.

d. Online sources:

Author, A. (date). Title of document, Publication Title. http://URL

News institutions are published and not counted as authors. However, institutional and corporate sources such as the American Psychological Association, the United Nations, Knight Foundation. etc. should be cited as author in the text (e.g.,- American Psychological Association Task Force on the Sexualization of Girls, 2007) and in the references as below:

American Psychological Association Task Force on the Sexualization of Girls (2007). http//www.apa.org/pi/wpo/sexualization.hmtl

For web page with no authors:

New child vaccine gets funding boost. (2001, March 21). http//news.ninemsn.com.au/health/ story_13178.asp

Cite in text the first few words of the Reference list entry (usually the title) and the year. Use double quotation marks around the title or abbreviated title (“New Child Vaccine,” 2001).

Journal Ethical Policy:

The publication of Research papers in blind peer-reviewed journal provides an opportunity for Researchers, Academicians and Professionals to share their valuable insights in the emerging fields of Journalism, Mass Communication, Electronic Media, Advertising and Public Relations, New Media Technology, Communication Research, Media Management, Computer Sciences, Library Sciences, and other interdisciplinary research related to Communication Studies. While publishing the manuscript following are the ethical policies to be implemented.

Authorship of the paper: Authorship should be limited to those who have made a significant contribution to the conception, design, execution, or interpretation of the reported study.

Originality and Plagiarism: The authors should ensure that they have written entirely original works, and if the authors have used the work and/or words of others, that this has been appropriately cited or quoted.

Copyright- Author should sign a Journal Contributor’s Publishing Agreement for copyright material that he/she is giving for publication.

Data Access and Retention: Authors may be asked to provide the raw data in connection with a paper for editorial review, and should be prepared to provide public access to such data.

Acknowledgement of Sources: Proper acknowledgment of all sources should be done.

Reporting Standards: Authors of reports of original research should present an accurate account of the work performed as well as an objective discussion of its significance.

Multiple, Redundant or Concurrent Publication: An author should not in general publish manuscripts describing essentially the same research in more than one journal or primary publication.

Disclosure and conflicts of interest: All submissions must include disclosure of all relationships that could be viewed as presenting a potential conflict of interest.

Fundamental errors in published works: When an author discovers a significant error or inaccuracy in his/her own published work, it is the author’s obligation to promptly notify the journal editor or publisher and cooperate with the editor to retract or correct the paper.

Plagiarism Policy:

The authors should ensure that they have written entirely original works, and if the authors have used the work and/or words of other’ that this has been appropriately cited or quoted.

One of the main priorities for our research journal is publishing original, factual, and written work by the authors noted in the journals.Plagiarism in research is considered illegal and unethical and is a breach of academic ethics.We consider 85% or more originality for research submitted. Kindly check and then submit your copyright/declaration form, else the article will not be considered for publishing.

Plagiarism takes many forms, from ‘passing off’ another’s paper as the author’s own paper, to copying or paraphrasing substantial parts of another’s paper (without attribution), to claiming results from research conducted by others. Plagiarism in all its forms constitutes unethical publishing behavior and is unacceptable. 

The following types of plagiarism are considered by JPRA:

  • Full Plagiarism:Previously published content without any changes to the text, idea and grammar is considered as full plagiarism. It involves presenting exact text from a source as one’s own.
  • Partial Plagiarism:If content is a mixture from multiple different sources, where the author has extensively rephrased text, then it is known as partial plagiarism.
  • Self-Plagiarism:When an author reuses complete or portions of their per-published research, then it is known as self-plagiarism. Complete self- plagiarism is a case when an author republishes their own previously published work in a new journal.

To avoid plagiarism, authors confirm that:

  1. I/We understand plagiarism is against the profession ethics;
  2. No copyrighted materials have been used in the manuscript without permission;
  3. The manuscript is free from plagiarism and has not been published previously;
  4. I/We will take the full responsibility for the opinion expressed in the paper and for settling in all disputes arising from using any copyrighted materials in the manuscript without proper permission.

Policy and Action for Plagiarism

JPRA respects intellectual property and aims at protecting and promoting original work of its authors. Manuscripts containing plagiarized material are against the standards of quality, research and innovation. Hence, all authors submitting articles to JPRA are expected to abide ethical standards and abstain from plagiarism, in any form. In case, an author is found to be suspected of plagiarism in a submitted or published manuscript the JPRA editorial team shall take strict action against the concerned author.
   
Any other course of action, as recommended by the Committee or as deemed fit for the instant case or as decided by the Editorial Board, from time to time.

Subscription:

Subscription Single copy: 

Annual: 

Institutional Membership: 

Please remit your subscription through draft in favour of Registrar, MCRPVV, Bhopal.

Postal Address:

JPRA-Journal of Public Relations and Advertising,
Department of Advertising and Public Relations,
Makhanlal Chaturvedi National University of Journalism and Communication,
B-38, Vikas Bhawan,
Maharana Pratap Nagar, Zone-1,

Bhopal, Madhya Pradesh, India, PIN-462011
Email Id: jpra@mcu.ac.in
URL: https://www.mcu.ac.in/jpra/

Volume-1 | 2022

Volume-1 | Issue-1 | [January-June, 2022]

 

 

 

 

 

 

 

 

 

 

Submission of Manuscript:

The manuscript must be submitted in MSWord Document through online submission on email- jpra@mcu.ac.in. Queries regarding submission can be sent at jpra@mcu.ac.in.

Peer Review Policy:

Review System: After the preliminary review, manuscripts undergo blind review. Author name/address/affiliation/position should appear only on the title page of the article.

Plagiarism Check:

One of the main priorities for our research journal is publishing original, factual, and written work by the authors noted in the journals.Plagiarism in research is considered illegal and unethical and is a breach of academic ethics.We consider 85% or more originality for research submitted. Kindly check and then submit your copyright/declaration form, else the article will not be considered for publishing.

Submission of Copyright/Declaration Form:

After acceptance of the paper, the Author(s) should send a signed declaration form mentioning that the matter embodied in the manuscript have been duly acknowledged. The copyright form will be provided along with acceptance of the paper.

The declaration should also carry consent of all the Author(s) along with their signature for submission in journal. It will be the responsibility of the corresponding Author to secure requisite permission from his or her employer that all papers submitted are understood to have received clarity for publication.

Articles/Papers for Publication in this Journal are also accepted through post to local address:- Makhanlal Chaturvedi National University of Journalism and Communication, B-38, Vikas Bhawan, Zone 1, M.P.Nagar, Bhopal 462011 (M.P.)

Maximum length for JPRA contributions:

Article                                                                   4000 Words

Review Article                                                      3000 Words

Book Review                                                        1500 Words

Deadline for submission:

End of December for January-June issue

End of June for July-December issue.

Contact Us

 

PUBLISHER

Registrar
Makhanlal Chaturvedi National University of Journalism and Communication
B-38, Vikas Bhawan, Maharana Pratap Nagar, Zone-1,
Bhopal, Madhya Pradesh, India, PIN-462011
Phone No. : 0755-2574516

Email Id: jpra@mcu.ac.in
URL: https://www.mcu.ac.in/jpra/

CHIEF-EDITOR

Prof. K.G. Suresh
Vice Chancellor

Makhanlal Chaturvedi National University of Journalism and Communication
B-38, Vikas Bhawan, Maharana Pratap Nagar, Zone-1,
Bhopal, Madhya Pradesh, India, PIN-462011
Phone No. : 0755-2551531
Email Id: vcoffice@mcu.ac.in