M.B.A. (Media Business Management)

Level – Post Graduation

Duration – 2 years (4 semesters)

Seats – 60

Eligibility Criteria

Applicants must be graduates in any discipline and should qualify the entrance exam conducted by the university.

About the Programme 

Media Management is a specialised area of business administration which teaches students about development, planning, functioning and brand building of corporate and media enterprises.

Course Objectives

  • To provide students with an overview of media and introduce them to the environment of the media industry, and its management.
  • To empower students with insights into planning and execution of media plans and also to assess the future needs and trends to give an understanding of the basic functions of management.
  • To enable students with an understanding of the various aspects of entertainment and media industries.

If you are interested in pursuing a career in the ever-dynamic media industry, to create innovative digital concepts, and use skills and technology to help a company grow, this course is for you.

Career path you can choose after the course

  • Media Strategist
  • Marketing Analyst
  • Marketing Manager
  • Media Manager
  • Media planning Manager
  • TV Producer
  • Digital Media Assistant
  • Corporate Communication Head
  • Public Relation Officer
  • Channel Head

Faculty

Dr. Pavitra Shrivastava
Professor and Head of Department
Qualification: PhD
Experience: 20 years
Area of Specialisation: Public Relations
Dr. Avinash Bajpai
Professor
Qualification: PhD, MBA, M.J.M.C.
Experience: 24 years
Area of Specialisation: Marketing and Entrepreneurship
Dr. Kanchan Bhatia
Professor
Qualification: PhD, MBA, PGJMC
Experience: 18 years
Area of Specialisation: HRM and OB
Dr. Kapil R. Chandoriya
Assistant Professor
Qualification: PhD (Management) & UGC NET (J2012)
Experience: 8 years
Area of Specialisation: Research Methodology and Statistics (SPSS)
Manisha Verma
Assistant Professor
Qualification: MBA (NET Qualified), PGJMC
Experience: 5 years 6 months
Area of Specialisation: Finance and Marketing