Master of Arts in Advertising & Public Relations [MA(APR)]
Level – Postgraduate
Duration – 2 years (4 semesters)
Eligibility Criteria
Applicant must be graduate in any discipline from recognised University.
About the Programme
Advertising and Public Relations are interrelated. The two are much sought after careers by students of media. This course is designed to help the students transition from tactical to more strategic and creative approach towards the industry. The course is perfect for students who wish to gain advanced knowledge and expertise in creating and managing persuasive communication. The curriculum is designed as per the working standards of the industry.
Objectives:
- To empower students with a deeper insight into the philosophy, theory and techniques of public relations and advertising with the judicious mix of theory and their application skills.
- To help students attain expertise in public relations and advertising.
- To enable the students with the ability of application of principles of communication for development and change.
If you are a creative, passionate, out-of-the-box thinker, have persuasive prowess, and want to pursue career in the field of Advertising and Public Relations, this programme is for you.
Career path you can choose after the course
- Copywriting.
- Marketing Communication.
- Creative Direction.
- Digital Media Expert.
- Corporate Communication.
- Public Relations.
- Government PRO.
- Advertising.
- Media Planning.
- Brand Management.
- Event Management.
