Bachelor of Arts (Advertising & Public Relations) [BA(APR)] (Honors)

Level – Graduate Programme

Duration – 4 years (8 semesters)

Structure: 3+1 year (Multiple Entry/Exit options) (NEP-2020)

Completion of First Year : Certificate in Communication (48 Credits)
Completion of Second Year : Diploma in Advertising and Public Relations (100 Credits)
Completion of Third Year : BA (Honors) in Advertising & Public Relations (3 Years) (148 Credits)
Completion of Fourth Year : BA (Honors) in Advertising & Public Relations with Research  (4 Years) (196 Credits)

Seats – 30

Eligibility Criteria

Applicant must be Higher Secondary passed in any discipline from recognised Board.

About the Programme

Advertising and Public Relations are two significant areas of Media, Entertainment and Communication Industry. The undergraduate programme is developed to cater to current market requirements of this hugely popular field of the industry. This 4 year integrated programme is designed to help the students transition from tactical to more strategic and creative approach, also allowing them to explore their research and analytical skills for a competitive career. This is perfect for students who wish to gain a thorough understanding for creating and managing persuasive communication. The curriculum is based on the working standards of the industry.

Programme Objectives:

  • To empower students with a deeper insight in to the philosophy, theory and techniques of Public Relations and Advertising with the judicious mix of theory and their application skills.
  • To help students develop research skills in the area of Public Relations and Advertising.
  • To enable the students with the ability of application of Principles of Communication for development and change.

Career Opportunities:

If you are a creative, passionate, out-of-the-box thinker, have persuasive prowess, and want to pursue career in the field of Advertising and Public Relations, this programme is apt for you.

Career path you can choose after the programme:

  • Government PRO
  • Advertising
  • Media Planning
  • Research and analytics
  • Brand Management
  • Event Management
  • Marketing Communication
  • Creative Direction
  • Digital Media Expert
  • Copywriting
  • Corporate Communication
  • Public Relations


Dr. Pavitra Shrivastava
Professor and Head of Department
Qualification: PhD
Experience: 20 years
Area of Specialisation: Public Relations
Dr. Jaya Surjani
Qualification: PhD
Experience: 18 years
Area of Specialisation: Marketing and Advertising
Dr. Gajendra Singh Awasya
Assistant Professor
Qualification: PhD
Experience: 10 years
Area of Specialisation: Film Production