Bachelor of Business Administration in E-Commerce [BBA(EC)]

Level – Undergraduate

Duration – 3 years (6 semesters)

Eligibility Criteria

Passed Higher Secondary Certificate Examination (10+2) or equivalent examination from recognized board in any subject.

About the Programme 

This unique graduation program is designed to enhance technical and basic knowledge of Technology and Managerial applications among students. E-Business Management is a fast emerging sector in today’s scenario which requires knowledge of online trading along with knowledge of Management skills, Marketing, HRM, Finance, Research, Strategic Management etc. In this course the need of e-commerce industry is fulfilled so that students not only get employment in prestigious companies in the area of Supply chain management, Customer relations, Online store management but also can become successful Entrepreneur.

Course Objectives

  • To introduce students with functioning of ECommerce industry and instructs them in the genesis, history, structure and infrastructure of this revolutionary way of conducting trade.
  • To enhance their knowledge in Database, Marketing, Financial Accounting, Marketing Research, Strategic Management, Advertising and Sales promotion, Supply Chain Management and Logistics.
  • To help the students to understand E-Commerce process models and Electronic Payment Systems.
  • This course can also inspire students to plan startups and envision strategies of growth and sustained Business Development.

If you are interested in pursuing a career in the ever-dynamic E commerce Industry, to create innovative Digital concepts, and use skills and technology to help a company grow then this Programme is for you.

Career path you can choose after the course

  • Media Industry.
  • Advertising.
  • Entertainment Industry.
  • PR executives.
  • Service Industry.
  • Corporate Industry.
  • E-commerce Industry.
  • Government sector.
  • Entrepreneur.


Dr. Avinash Bajpai
Professor and Head of Department
Qualification: PhD, MBA, M.J.M.C.
Experience: 24 years
Area of Specialisation: Marketing and Entrepreneurship
Dr. Kanchan Bhatia
Qualification: PhD, MBA, PGJMC
Experience: 18 years
Area of Specialisation: HRM and OB
Dr. Kapil R. Chandoriya
Assistant Professor
Qualification: PhD (Management) & UGC NET (J2012)
Experience: 8 years
Area of Specialisation: Research Methodology and Statistics (SPSS)
Manisha Verma
Assistant Professor
Qualification: MBA (NET Qualified), PGJMC
Experience: 5 years 6 months
Area of Specialisation: Finance and Marketing