Master of Arts in Advertising & Public Relations [MA(APR)]

Level – Postgraduate

Duration – 2 years (4 semesters)

Eligibility Criteria

Applicant must be graduate in any discipline from recognised University.

About the Programme

Advertising and Public Relations are interrelated. The two are much sought after career by students of media. This course is designed to help the students transition from tactical to more strategic and creative approach towards the industry. The course is perfect for students who wish to gain advanced knowledge and expertise in creating and managing persuasive communication. The curriculum is designed as per the working standards of the industry.

Programme Objectives:

  • To empower students with a deeper insight into the philosophy, theory and techniques of Public Relations and Advertising with the judicious mix of theory and their application skills.
  • To help students attain expertise in Public Relations and Advertising.
  • To enable the students with the ability of application of principles of Communication for development and change.

If you are a creative, passionate, out-of-the-box thinker, have persuasive prowess, and want to pursue career in the field of Advertising and Public Relations, this programme is for you.

Career path you can choose after the course

  • Copywriting.
  • Marketing Communication.
  • Creative Direction.
  • Digital Media Expert.
  • Corporate Communication.
  • Public Relations.
  • Government PRO.
  • Advertising.
  • Media Planning.
  • Brand Management.
  • Event Management.


Dr. Pavitra Shrivastava
Professor and Head of Department
Qualification: PhD
Experience: 25 years
Area of Specialisation: Public Relations
Dr. Gajendra Singh Awasya
Senior Assistant Professor
Qualification: PhD
Experience: 15 years
Area of Specialisation: Film Production
Dr. Jaya Surjani
Qualification: PhD
Experience: 24 years
Area of Specialisation: Marketing and Advertising
Shri Tushar Bhonsle
Qualification: M.Sc.CS, M.Sc. Mathematics
Experience: 24 years
Area of Specialisation: Computer Science & Applications