Department of Advertising and Public Relations
With brands changing faster than before, there has been a revolution in the world of communication and public relations. The emergence of post-modern and knowledge societies have thrown new challenges before the communicators. Keeping a firm eye on the trend and demand, a postgraduate programme in Public Relations and Advertising was initiated by the department in the year 1991.
A new course in film production has been recently introduced by the department to give theoretical and practical insight of film making. The department has uniquely contributed to media and entertainment industry with the dynamic blend of the academic studies, modern skills and their field applications thus guiding the young talent towards the bright future and converting them into national assets.
The Department of Advertising and Public Relations offers specialised, dynamic courses and value based, industry-oriented education and internships. It also conducts regular workshops, seminars and training programs not only for students but also for industry professionals.
Masters of Advertising and Public Relations (MA-APR):
Level: Postgraduate
Duration: 2 years
Seats: 30
Eligibility Criteria:
Applicants must be graduates in any discipline and should qualify the entrance exam conducted by the university.
About the Programme:
Advertising and Public Relations being co-dependent and also, much sought after careers by students of media, this course is designed to help the students transition from a tactical to a more strategic, creative approach towards the industry. The course is perfect for students who wish to gain advanced knowledge and expertise in creating and managing persuasive communication. The curriculum is designed as per the working standards of the industry in the current scenario of digitalisation which includes modules like web advertising and e-PR.
Objectives:
- To empower students with a deeper insight into the philosophy, theory and techniques of public relations and advertising with the judicious mix of theory and their application skills.
- To help students attain expertise in public relations and advertising.
- To enable the students with the ability of application of principles of communication for development and change.
If you area creative, passionate, out-of-the-box thinker, have persuasive prowess, and want to pursue their career in the field of advertising and public relations, his course is for you.
Career path you can choose after the course:
- Copy writing
- Marketing Communication
- Creative Direction
- Digital Media Expert
- Corporate Communication
- Public Relations
- Government PRO
- Advertising
- Media Planning
- Brand Management
- Event Management
Masters of Science in Film Production (MSc-FP):
Level: Post Graduate
Duration: 2 Years
Seats: 30
Eligibility Criteria:
Applicants must be graduates in any discipline and should qualify the entrance exam conducted by the university.
About the Programme:
Master of Science in Film Production has been designed to enable students become expert professionals in film-making. The course includes direction, screenplay writing, cinematography, sound design and recording, editing, VFX and SFX.
During two years of this curriculum, students are empowered with knowledge of the latest trends of the industry with the help of practical experience. They also get to learn from industry experts through special lectures.
Objectives:
- To provide students a deeper insight into the world of film production with the creative mix of theory and application skills.
- To enable students in developing expertise in film production.
- To equip students with the ability to conceptualise and analyse social, economic and technical aspects of film production.
If you are creative, visionary, passionate about the art of film making, have good communication skills and want to produce, direct, shoot and edit films of different genres including commercial films, documentaries, ad films etc., then this course is for you.
Career path you can choose after the course:
- Direction
- Production
- Editing
- Art direction
- Sound Engineering
Faculty Details:
Dr. Pavitra Shrivastava
Designation: Professor and Head of Department
Qualification: PhD
Experience: 20 years
Area of Specialisation: Public Relations
Dr. Jaya Surjani
Designation: Assistant Professor
Qualification: PhD
Experience: 18 years
Area of Specialisation: Marketing and Advertising
Dr. Gajendra Singh Awasya
Designation: Assistant Professor
Qualification: PhD
Experience: 10 years
Area of Specialisation: Film Production