Department of Media Management

Established in the year 2010, Department of Media Management came into existence with the objective of enabling students with managerial qualities pertaining to the media industry. Committed to provide excellence in teaching, the department also introduces students to concepts of development, planning, functioning, and brand building of media enterprises in its courses.

Also in offer are courses which include mainstream subjects like broadcast entertainment, film entertainment, new and interactive media, marketing, advertising, and event management. The department has a rich knowledge pool of well-qualified and trained faculty. The curriculum has been designed after regular interaction and inputs from leading academia and industry professionals, keeping the future of the industry in mind.

Level: Post Graduation

Duration: 2 years (4 semesters)

Seats: 60

Eligibility Criteria:

Applicants must be graduates in any discipline and should qualify the entrance exam conducted by the university.

About the Programme:

Media Management is a specialised area of business administration which teaches students about development, planning, functioning and brand building of corporate and media enterprises.

Course Objectives:

  • To provide students with an overview of media and introduce them to the environment of the media industry, and its management.
  • To empower students with insights into planning and execution of media plans and also to assess the future needs and trends to give an understanding of the basic functions of management.
  • To enable students with an understanding of the various aspects of entertainment and media industries.

If you are interested in pursuing a career in the ever-dynamic media industry, to create innovative digital concepts, and use skills and technology to help a company grow, this course is for you.

Career path you can choose after the course:

  • Media Strategist
  • Marketing Analyst
  • Marketing Manager
  • Media Manager
  • Media planning Manager
  • TV Producer
  • Digital Media Assistant
  • Corporate Communication Head
  • Public Relation Officer
  • Channel Head

Faculty Details:

Dr. Pavitra Shrivastava
Designation: Professor and Head of Department
Qualification: PhD
Experience: 20 years
Area of Specialisation: Public Relations

Dr. Avinash Bajpai
Designation: Professor and Head
Qualification: PhD, MBA, M.J.M.C.
Experience: 24 years
Area of Specialisation: Marketing and Entrepreneurship

Dr. Kanchan Bhatia
Designation: Professor
Qualification: PhD, MBA, PGJMC
Experience: 18 years
Area of Specialisation: HRM and OB

Dr. Kapil R. Chandoriya
Designation: Assistant Professor
Qualification: PhD (Management) & UGC NET (J2012)
Experience: 8 years
Area of Specialisation: Research Methodology and Statistics (SPSS)

Manisha Verma
Designation: Assistant Professor
Qualification: MBA (NET Qualified), PGJMC
Experience: 5 years 6 months
Area of Specialisation: Finance and Marketing