Brief Bio-data

Name Dr. Pavitra Shrivastava
Designation Professor & Head
Department Department of Advertising and Public Relations
Institution Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal (M.P.)

B-38, Vikas Bhawan, Press Complex, M.P Nagar, Zone-I, Bhopal-462011

Qualification PhD in Journalism and Mass Communication, Qualified UGC NET
Specialization Mass Communication and Public Relations.
Experience 24 Years experience of Teaching, Research and Academic Administration
Address Res. 23, Shiva Royal Park, E-8, Extension, Salaiya, Bhopal (M.P.) 462039
Contact Number Mobile. 9827258572, Ph. 0755-2574516
Email Id;

Research Experience:

  • D awarded under my guidance to 8 students till date.
  • 8 Research Scholars pursuing Ph.D under guidance.
  • Conducted AICTE-ATAL Sponsored FDP in 2021 on Cinematic Communication.
  • Conducted ICSSR-IMPRESS sponsored International Conference in 2019 as convenor.
  • Undertaken Research Project as Convener on “Study of Public Discourse into process of Elections conducted by Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal (M.P.) in 2014.
  • Presented various Research Papers in International and National Conferences during the academic career.
  • Participated in FDP programme of EDII, Ahmedabad (20-31st March,2018), Atal sponsored FDP in 2020, 2021.
  • Participated as a Speaker in Media Conference and Meditation Retreat on Values and Meditation for Inner Empowerment of Media professionals, 2-6th June 2017, Mount Abu.
  • Paper Presentation on “Role of Media in Promoting Indo-Nepal Relations” during International Conference on Indo-Nepal Relations,3-4 April,2017, Kathmandu.
  • Participated in National Scholars Conference, 6-7 June, 2017 conducted by Art of living, International Centre, Bengalaru.
  • Participated in International Conference on “Dialogues of Change: One Story of a time”, Jagran lakecity University, 13 Jan, 2017,Bhopal.
  • Presented paper at National Conference on “Effectiveness of Advertising on Social Networking Sites”, Meerut University, 18th feb,2017, Meerut.
  • Paper presented on “Cognizance towards SNS Advertisements” at International Conference 10-13 June, 2015, American University, Dubai.


  • 24 years of teaching experience to UG & PG Classes.
  • Director, University Admissions from 2010 to 2018.
  • Director, PR & Media Relations of the University 2013 to 2019.
  • Chairman, University Internal Quality Assurance Cell (IQAC).
  • Former & Founder HOD, Media Management (under AICTE)
  • Former & Founder HOD, Media Research.
  • Former Dean Academics (2017-2021).
  • Incharge, University Publication Department 2014-2019.
  • Ex-Editor UGC approved Refereed research Journal Media Mimansa published from MCU, Bhopal (ISSN 2229-5593) and Ex-Editor Mulyanugat Media, Ex-Editor of MCU News, House Journal of MCNUJC, Bhopal.
  • 8 Research Scholars awarded Ph.D.
  • Member of BOS of 6 universities/Colleges.
  • Observer for NTA, CBSE exam, JEE mains, AIPMT, UGC-NET since last 7 years.
  • Examiner for Ph.D and paper-setter for 25 universities.
  • Member of Various Committees of the University like Academic council, BOS, DRC, RDC, Library Committee, Building Committee, Investment Committee, Examination Committee and various Selection Committees.
  • Participated and presented more than 50 research papers in the National and International Seminars and Conferences including UAE and Nepal in the subject of Media and Communication.
  • Conducted more than 12 Workshops and Conferences for the university.
  • Supervision and Research Guidance to M.Phil and Ph.D scholars.
  • Member of professional bodies like Public Relations Society of India, Bhopal Chapter and Bhopal Management Association.
  • Freelance writer for Social Issues in renowned newspapers & magazines.
  • Panel expert for Doordarshan & Akashvani Programmes.

                                                                                                                                                            (Dr. Pavitra Shrivastava)