The Industry-University interaction helps to create opportunities for research, consultancy, continuing education programmes, and student internships. The University cultivates enduring relationship with Media and IT industry as it is integral to the teaching learning methodology and curriculum. It conducts regular visits of media houses, PR firms, production houses for media students and software development firms and IT supporting services firms, for computer students. Students gain the experience of the workplace through industrial exposure and study tours.
The University organises various programmes, seminars, conferences and symposia in collaboration with the industries. Industry leaders, senior editors, journalists, advertising experts, media managers, computer and IT experts and people from diverse field of interests are invited for interaction with students for enrichment of their knowledge and employability. Review reports, recommendations and advice of organisations like FICCI, NASSCOM, CSI etc. are considered for design and modification of the curricula to make them more industry-oriented.