Quality Indicator Framework (QIF)

Criterion 1 – Curricular Aspects

1.1 Curriculum Design and Development

1.1.1- Curricula developed and implemented have relevance to the local, regional, national, and global developmental needs, which is reflected in the Programme outcomes (POs), and Course Outcomes(COs) of the Programmes offered by the University
A systematic process is adopted for the designing and development of the curriculum of all programmes. While designing the curriculum and syllabus the feedback inputs are taken from various stakeholders such as students, faculty/academicians, subject experts from academia, industry, entrepreneurs and alumni through conducting regular interaction with them. The feedback analysis and action taken reports are prepared. Other than this experts from various media/IT industries are visiting time to time to interact with students and faculties, provide informal feedback and suggestions on current trends and social needs is also noted. The board of studies considers all suggestions and incorporated them in final curriculum and syllabus. The prime objective is to achieve the academic excellence with relevance to the contemporary society needs. After recommendation of BOS, it is sent to academic council for approval. The whole some efforts are directed towards addressing modern society’s need for the development of a complete quality professional. Such development provides a fuller response to all the challenges, with the attainment of the following objectives:
  • Academic Excellence
  • Moral and Spiritual Values
  • Social sensibilities
Focus on Quality:
The innovative and comprehensive curricula are designed to effectively meet the societal needs and economy oriented, which incorporates the following important aspects of total quality management:
  • Initiative
  • Creativity
  • Innovation
  • Global competence
  • Excellence
Relevance to Local and Regional Needs:
The university offers a variety of programs that focus on local expertise and needs of media & IT industries. The Fully-Flexile-Credit-System(FCFS) based variety of programs are offered with provision for lateral and vertical progression in the curriculum, which helps the student to learn at their own pace of learning anytime, anywhere, any teacher and any mode of learning which enable the roadmap for holistic development of the student and to become a professional. A competent professional is an asset for the society, region, and nation.
The Contribution to National Development:
The university has made a significant contribution towards national development by imparting value based quality education for the multi-cultural society with special emphasis on the under privileged citizens of country. Teaching leaning and examination mode is bilingual. A Department of Bhartiya Bhasha is recently established to work on Indian languages. University has developed a value based curriculum. A compulsory course on value based education and spirituality is imparted along with the focus on developing core competencies is a unique initiative to develop pride in national ethos and a spirit of tolerance.
Fostering Global Competencies:
University has signed several MoU’s with academic and research institutions to establish linkage with prestigious national and international institutions. This helps in carrying out close interactions for mutual visits, students and faculty exchange, joint courses, joint supervisions on collaborative research, raise funds for collaborative research, organising collaborative events, and share resources. Course curricula accommodate all updated technologies introduced in IT and media.
Students are encouraged to undertake corporate internships during their courses in reputed institutions and organisations of country. Strong emphasis is laid on inter and multi-disciplinary research in priority areas of national and global requirements.
1.1.2 The Programmes offered by the institution focus on employability/ entrepreneurship/ skill development and their course syllabi are adequately revised to incorporate contemporary requirements.
Today’s younger generation seeks dynamic and creative roles. They prominence of small businesses and start-ups in shaping both economies and career paths. These are becoming increasingly evident. The university programmes are designed with a primary focus on employability, entrepreneurship, and skill development among students.
Students are trained in a wide range of skills such as critical thinking, problem-solving, communication, leadership, and team work. These factors fulfill the growing need for individuals to be self-sufficient and self-reliant. Students are encouraged to think creatively and develop entrepreneurial mindset. MCU recognizes the significance of technology in solving social challenges, offering courses that empower students to leverage technology for self-sufficiency, employability, and opportunity creation. Entrepreneurship Development Institute of India (EDII) and University conducted Faculty Development program and management development program.
1. Choice of Learning Trajectories and Programs:
The courses enable students to choose their learning trajectories and programs according to their talents and interests and also offers choice to opt for Skill Enhancement Courses or do internship/apprenticeship/ projects/community outreach. Incorporation of Research as integral component of the teaching-learning process.
2. Incorporating Practical Training:
University collaborates with industry partners to provide internship &training in leading Media Organizations. This helps the students to develop real-world skills and gain experience which make them more employable after graduation.
3. Hands-on Training:
All the departments of the University have Media Lab/Studio and Computer Lab where students undertake production activity in order to promote hands-on training every week. Students carry out practical’s on different types of productions including film, photography, print journalism and multimedia storytelling, research based field surveys, advertisements, documentaries, script writing, news bulletin, in- house journals designing, designing digital posters, software development, software testing, web development, hardware maintenance, using application software.
4. Soft Skills and Personality Development:
University incorporates communication and presentation skills training into their syllabi to help students develop their abilities to present, write, and articulate their thoughts.
5. Visits, Internship & Training: In leading Media Organizations.
6. Focusing on Innovation:
The University encourages innovation by offering courses on creativity, design thinking, and problem solving. The university also has an Incubation Centre that provides a supportive ecosystem that empowers the students, alumni and community members to transform their ideas into viable business ventures. i.e. innovation centre which promotes start-up activity.
7. Ethical & Language Skill:
Offers courses which incorporates various domains of Hindi and English literature and also has a Language Lab to enhances student’s language skills. Various courses offer deep insight in gender equality, professional ethics, human values, ecological balance, sustainability etc.
8. Review of Courses and Programmes:
University has set up a system of continuous improvement and the course syllabi of the university are adequately revised to incorporate contemporary requirements keeping in mind of following considerations:
  • Industry trends and feedback to identify new demands of industry.
  • Norms/requirements  and standards of relevant statutory, regulatory and accreditation bodies.
  • Structured feedback from students, alumni, employers and experts from academia, industry and research through course/programme review feedback.
  • Analysis of current trends in market.
  • Consultation with the members of Board of Studies.